Búsqueda de LIBROS DEL AUTOR: christopher miles

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  • MARKETING, RHETORIC AND CONTROL
    ebook
    MARKETING, RHETORIC AND CONTROL
    CHRISTOPHER MILES
    Marketing, Rhetoric and Control investigates the tensions that surround the place of persuasion (and, more broadly, control) in marketing. Persuasion has variously been seen as an embarrassment to the discipline, a target for anti-marketing sentiment, the source of marketing’s value in the modern organisation, a mysterious black box inside the otherwise rational and logical end...

    $1,200.00

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  • INTERACTIVE MARKETING
    ebook
    INTERACTIVE MARKETING
    CHRISTOPHER MILES
    This book critically examines the rhetoric surrounding current trends in the adoption of tropes of interactivity in marketing communication. Concepts such as viral advertising, customer-generated content, brand communities and the whole panoply of Web 2.0-mediated marketing technologies all have their foundations in an overt positioning of interactivity as the savior of effecti...

    $1,360.00

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