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  • INTEGRATING MARKETING AND SUPPLY CHAIN MANAGEMENT
    ebook
    INTEGRATING MARKETING AND SUPPLY CHAIN MANAGEMENT
    THOMAS A. FOTIADIS / DIMITRIS FOLINAS / ADAM LINDGREEN / ANTONIOS GASTERATOS / CHRISTOS A. VASSILIADIS
    Successful organisations have long recognised the importance of demand–supply integration to maintaining growth and success. Integrating Marketing and Supply Chain Management brings together the two disciplines, marketing and supply chain management (SCM), to provide students with a bird’s-eye view of these disciplines and to appreciate their symbiotic relationship to one anoth...

    $1,380.00

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