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  • SELLING YOUR VALUE PROPOSITION
    ebook
    SELLING YOUR VALUE PROPOSITION
    CINDY BARNES / HELEN BLAKE / TAMARA HOWARD
    A value proposition is created from the combination of a company's products and services, and the value gained by the customer. It is used to drive better business, and is essential to success for any business - without it, companies are at risk of losing customers and being drowned out in crowded marketplaces. Selling Your Value Proposition is a practical, user-friendly guide ...

    $799.00

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  • CREATING AND DELIVERING YOUR VALUE PROPOSITION
    ebook
    CREATING AND DELIVERING YOUR VALUE PROPOSITION
    CINDY BARNES / HELEN BLAKE / DAVID PINDER
    In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why hav...

    $799.00

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