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  • MARKETING WITH STRATEGIC EMPATHY
    ebook
    MARKETING WITH STRATEGIC EMPATHY
    CLAIRE BROOKS
    We are living in an age of continual motion and change, and as a result traditional strategy planning has become outmoded. Every manager, perhaps even every employee, needs to become a strategist. Every strategist, in turn, needs to develop deep consumer insight - or empathy - as a basis for flexible strategy formation. This book offers a practical guide on how to develop and i...

    $979.00

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