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  • WHAT'S YOUR BUSINESS?
    ebook
    WHAT'S YOUR BUSINESS?
    CLAIRE T. TOMLINS
    What’s Your Business? offers a comprehensive pathway through the subject of corporate design clarifying the relationship between corporate design and corporate strategy and the terms identity, brand, image, communication and reputation. The book explores the impact of developing digital technology on brand creation and positioning in a marketplace, through symbolic and coherent...

    $1,200.00

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