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  • SHIFTING THE MARKETING MINDSET
    ebook
    SHIFTING THE MARKETING MINDSET
    CLARA MILLARD DEREUDRE
    A clarion call for marketing to return to its roots and integrate sustainability principles, this book illustrates how the marketing function can drive organizations, delighting customers and impacting positively on society and the environment. Accused of manipulation and more, marketing is one of the most misused functions and misunderstood professions. The rise of “green mark...

    $740.00

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