Búsqueda de LIBROS DEL AUTOR: clive smallman

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  ebook

  DECISION-MAKING FOR NEW PRODUCT DEVELOPMENT IN SMALL BUSINESSES

  MARY HAROPOULOU / CLIVE SMALLMAN

  What goes on in a small firm that lives or dies by its capacity to innovate? How are decisions made on new product development, and how does that feed into the ecological, social and financial sustainability of the firm? This book answers the questions through an in-depth look at a small business that manufactures high-end carpet yarn. Using advanced analytical techniques to in...

  $1,260.00

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