Búsqueda de LIBROS DEL AUTOR: colin egan

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  • CREATING ORGANIZATIONAL ADVANTAGE
    ebook
    CREATING ORGANIZATIONAL ADVANTAGE
    COLIN EGAN
    Creating Organizational Advantage presents a critical appraisal of fashions and fads in management theory. It exposes the strategic weaknesses of change programmes such as Total Quality Management and Business Process Re-Engineering and explains why so many companies fail to become 'market-led' or 'customer-focused'.An examination of global competitive forces and the internatio...

    $1,060.00

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  • THE CIM HANDBOOK OF STRATEGIC MARKETING
    ebook
    THE CIM HANDBOOK OF STRATEGIC MARKETING
    COLIN EGAN / MICHAEL THOMAS
    The CIM Handbook of Strategic Marketing targets senior executives responsible for shaping and managing the company's strategic direction. The strategic dimensions of marketing management are emphasised along with the critical importance of matching the company's capabilities with genuinely attractive market sectors. The Handbook's strategic perspective and pragmatic outlook per...

    $4,000.00

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