Búsqueda de LIBROS DEL AUTOR: colin gilligan

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  • MARKETING AND RETAIL PHARMACY
    ebook
    MARKETING AND RETAIL PHARMACY
    COLIN GILLIGAN / ROBIN LOWE / PETER CATTEE
    Based on the authors' experiences of working with a wide variety of retail pharmacies, this book is designed to provide pharmacists with a clear understanding of the nature of marketing, and the ways it can contribute to the effective management of their business. It explains how marketing techniques can benefit retail pharmacy, and includes questions and checklists, examples a...

    $1,040.00

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  • MARKETING AND GENERAL PRACTICE
    ebook
    MARKETING AND GENERAL PRACTICE
    COLIN GILLIGAN / ROBIN LOWE
    This book deals with the area of marketing in general practice. It presents a step-by-step guide to the nature of marketing in which each aspect is presented in short, separate chapters accompanied by questions, checklists and practical examples. It is based upon the lessons learned by a number of GPs and practice managers over a variety of situations and concludes with a compr...

    $1,040.00

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  • MARKETING AND HEALTHCARE ORGANIZATIONS
    ebook
    MARKETING AND HEALTHCARE ORGANIZATIONS
    COLIN GILLIGAN / ROBIN LOWE
    The need for a more conscious, focused and proactive approach to the management of health-care organizations has increased substantially. One consequence of this is that health-care managers are having to look at managerial approaches and techniques that previously were the province of the private sector. Prominent among those is the whole area of marketing. This work takes a b...

    $840.00

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  • INTERNATIONAL MARKETING (RLE INTERNATIONAL BUSINESS)
    ebook
    INTERNATIONAL MARKETING (RLE INTERNATIONAL BUSINESS)
    COLIN GILLIGAN / MARTIN HIRD
    This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It: Stresses the wide differences between diffe...

    $1,320.00

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  • STRATEGIC MARKETING MANAGEMENT
    ebook
    STRATEGIC MARKETING MANAGEMENT
    RICHARD M.S. WILSON / COLIN GILLIGAN
    This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: * Where are we now? - Strategic and marketing analysis * Where do we want to be? - Strategic direction and strategy formulation * How might we get there? - Strategic choice * Which ...

    $2,060.00

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  • STRATEGIC MARKETING PLANNING
    ebook
    STRATEGIC MARKETING PLANNING
    COLIN GILLIGAN / RICHARD M.S. WILSON
    Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Gilligan and Wilson offer current thinking in marketing and consider the changes it...

    $1,560.00

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