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  • MARKETING HIGH TECHNOLOGY SERVICES
    ebook
    MARKETING HIGH TECHNOLOGY SERVICES
    COLIN SOWTER
    This title was first published in 2000: An examination of how marketing concepts and practices can be applied to generate profitable growth in the high-tech service sector. Part One looks at the implications of becoming market-led. Part Two explains how to use the various methods of communication to best effect. Finally Part Three examines the role of business development, incl...

    $980.00

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