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  • TELEVISION: WHAT'S ON, WHO'S WATCHING, AND WHAT IT MEANS
    ebook
    TELEVISION: WHAT'S ON, WHO'S WATCHING, AND WHAT IT MEANS
    COMSTOCK, GEORGE / SCHARRER, ERICA
    Television: What's On, Who's Watching, and What It Means presents a comprehensive examination of the role of television in one's life. The emphasis is on data collected over the past two decades pointing to an increasing and in some instances a surprising influence of the medium. Television is not only watched but its messages are attended to and well understood. There is no sh...

    $1,399.00

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  • THE PSYCHOLOGY OF MEDIA AND POLITICS
    ebook
    THE PSYCHOLOGY OF MEDIA AND POLITICS
    COMSTOCK, GEORGE / SCHARRER, ERICA
    Research indicates that people discount their own opinions and experiences in favor of those of "experts" as espoused in the media. The framing of news coverage thus has a profound impact on public opinion, and political decision making as a response to public outcry. However, the choice of how to frame the news is typically made to solicit viewership and high ratings rather th...

    $1,042.00

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