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  • RETAIL MARKETING STRATEGY
    ebook
    RETAIL MARKETING STRATEGY
    CONSTANT BERKHOUT
    Basing shopper marketing strategy on customer insights is what differentiates market leading retail brands from weaker competitors. Many retail organizations lack business development and strategic departments that collect experiences, set benchmarks and create models and manuals. Retail Marketing Strategy makes the information available to drive new ways of thinking and make r...

    $979.00

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