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  • TECHNOLOGY AND INNOVATION FOR MARKETING
    ebook
    TECHNOLOGY AND INNOVATION FOR MARKETING
    ELEONORA PANTANO / CLARA BASSANO / CONSTANTINOS-VASILIOS PRIPORAS
    Marketers have recently witnessed an explosion of technology-based innovation that has profoundly affected their management and strategy. This technology can be a gift – enabling them to get closer to their customers and their needs – or a poisoned chalice, should they fail to keep up with technology innovation and find themselves, or their products, irrelevant. In this book, E...

    $1,240.00

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