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  • THE GLOBALIZATION OF ADVERTISING
    ebook
    THE GLOBALIZATION OF ADVERTISING
    JAMES R. FAULCONBRIDGE / PETER TAYLOR / CORINNE NATIVEL / JONATHAN BEAVERSTOCK
    The role of advertising in everyday life and as a major employer in post-industrial economies is intimately bound up with processes of contemporary globalization. At centre of the advertising industry are the global advertising agencies which have an important role in developing global brands both nationally and internationally. This book indentifies and addresses questions on ...

    $1,279.00

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