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  • STUDYING DIGITAL MEDIA AUDIENCES
    ebook
    STUDYING DIGITAL MEDIA AUDIENCES
    CRAIG HIGHT
    Although many digital platforms continue to appropriate and reconfigure familiar forms of media experience, this is an environment which no longer consistently constructs an identifiable 'mass' audience in the terms understood by twentieth century audience researchers. The notion of 'audiencing' takes on different characteristics within a digital environment where platforms enc...

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