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  • THE ROUTLEDGE COMPANION TO MARKETING HISTORY
    ebook
    THE ROUTLEDGE COMPANION TO MARKETING HISTORY
    D.G. BRIAN JONES AND MARK TADAJEWSKI
    The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history, this companion provides nine country-specific histories of marketing practice as well as a br...

    $1,320.00

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