Búsqueda de LIBROS DEL AUTOR: d g brian jones

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  • FOUNDATIONS OF MARKETING THOUGHT
    ebook
    FOUNDATIONS OF MARKETING THOUGHT
    D.G. BRIAN JONES / MARK TADAJEWSKI
    The study and teaching of marketing as a university subject is generally understood to have originated in America during the early 20th century emerging as an applied branch of economics. This book tells a different story describing the influence of the German Historical School on institutional economists and economic historians who pioneered the study of marketing in America a...

    $1,260.00

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  • THE ROUTLEDGE COMPANION TO MARKETING HISTORY
    ebook
    THE ROUTLEDGE COMPANION TO MARKETING HISTORY
    D.G. BRIAN JONES AND MARK TADAJEWSKI
    The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history, this companion provides nine country-specific histories of marketing practice as well as a br...

    $1,320.00

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  • PIONEERS IN MARKETING
    ebook
    PIONEERS IN MARKETING
    D.G. BRIAN JONES
    Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spanned over 100 years. An introductory chapter describes the role of biography in the study of marketing thought, and introduces the eight subjects in this collection. Subsequent chapters describe the lives of Edward David Jones, Simon...

    $1,140.00

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