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  • THE ROLE OF DESIGN IN INTERNATIONAL COMPETITIVENESS
    ebook
    THE ROLE OF DESIGN IN INTERNATIONAL COMPETITIVENESS
    D.O. UGHANWA / M.J. BAKER
    Design is an important factor in business success. This book, first published in 1989, analyses what the role of design is in business success; just what design is; and how both design and its management might be improved. It draws on extensive original research by the authors in eighty-seven companies regarded as leaders in the field of export and technological achievement and...

    $640.00

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