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  • DIGITAL BRAND MANAGEMENT
    ebook
    DIGITAL BRAND MANAGEMENT
    MAGDALENA GRĘBOSZ-KRAWCZYK / DAGNA SIUDA
    In today’s fast-evolving digital landscape, branding has transcended traditional boundaries, becoming a dynamic and multifaceted process. This book provides an in-depth exploration of brand management in the digital world, covering its historical evolution, theoretical foundations, and strategic applications. It delves into brand positioning, consumer perception, and the role o...

    $1,240.00

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