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  • SOCIAL NETWORKS AND THEIR ECONOMICS
    ebook
    SOCIAL NETWORKS AND THEIR ECONOMICS
    DANIEL BIRKE
    Reveals how consumer choice can be better understood and influenced using social networks analysis (SNA) Intuitively, we all appreciate that we can be influenced by our friends and peers in what we do, how we behave, and what products we consume. Until recently, it has been difficult to measure this interdependence, mainly because data on social networks was difficult to collec...

    $1,047.00

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