Búsqueda de LIBROS DEL AUTOR: daniel c funk

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  • SPORT CONSUMER BEHAVIOUR
    ebook
    SPORT CONSUMER BEHAVIOUR
    DANIEL C FUNK / KOSTAS ALEXANDRIS / HEATH MCDONALD
    Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practical guidance and advice, it helps students and industry professionals become more effective practitioners. Written by three of the world’s leading sports marketing academics, the book...

    $1,239.00

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  • STRATEGIC SPORT MARKETING
    ebook
    STRATEGIC SPORT MARKETING
    ADAM KARG / DAVID SHILBURY / HANS WESTERBEEK / DANIEL C FUNK / MICHAEL L. NARAINE
    The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies. The book explains contemporary sport markets, consumer behaviour, marketing strategies and best practices in sport marketing in a clear, comprehensive and engaging wa...

    $1,239.00

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