Búsqueda de LIBROS DEL AUTOR: daniel fesenmaier

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  • RECENT ADVANCES IN TOURISM MARKETING RESEARCH
    ebook
    RECENT ADVANCES IN TOURISM MARKETING RESEARCH
    MUZAFFER UYSAL / DANIEL FESENMAIER / JOSEPH O'LEARY
    In order to respond to the dynamic changes taking place in the competitive world of tourism, marketing programs need to be constantly adjusted and updated to take account of new market research. Recent Advances in Tourism Marketing Research offers tourism marketers an excellent basis for developing and evaluating their marketing efforts. The book explores exciting new approache...

    $680.00

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  • COMMUNICATION AND CHANNEL SYSTEMS IN TOURISM MARKETING
    ebook
    COMMUNICATION AND CHANNEL SYSTEMS IN TOURISM MARKETING
    MUZAFFER UYSAL / DANIEL FESENMAIER
    What sources of information do tourists consult when choosing a travel destination? How can communication channels be used to reach the tourist market for a specific region? This resource provides new insight into these important questions and more on developing tourism marketing strategies using the key factors of communication and channel systems. Communication and Channel Sy...

    $960.00

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