Búsqueda de LIBROS DEL AUTOR: daniel funk

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  • SPORT CONSUMER BEHAVIOUR
    ebook
    SPORT CONSUMER BEHAVIOUR
    DANIEL C FUNK / KOSTAS ALEXANDRIS / HEATH MCDONALD
    Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practical guidance and advice, it helps students and industry professionals become more effective practitioners. Written by three of the world’s leading sports marketing academics, the book...

    $1,380.00

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  • STRATEGIC SPORT MARKETING
    ebook
    STRATEGIC SPORT MARKETING
    ADAM KARG / DAVID SHILBURY / HANS WESTERBEEK / DANIEL C FUNK / MICHAEL L. NARAINE
    The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies. The book explains contemporary sport markets, consumer behaviour, marketing strategies and best practices in sport marketing in a clear, comprehensive and engaging wa...

    $1,380.00

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  • CONSUMER BEHAVIOUR IN SPORT AND EVENTS
    ebook
    CONSUMER BEHAVIOUR IN SPORT AND EVENTS
    DANIEL FUNK / KOSTAS ALEXANDRIS / HEATH MCDONALD
    Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. Through a heightened understanding of consumer behaviour, marketers are able to develop communication strategies ...

    $1,460.00

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