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  • GAYS, LESBIANS, AND CONSUMER BEHAVIOR
    ebook
    GAYS, LESBIANS, AND CONSUMER BEHAVIOR
    DANIEL L. WARDLOW
    Marketing practitioners have begun to target gays and lesbians as consumers, although little is known about their buying behavior, expectations in consumption, or of their treatment in the marketplace. Gays, Lesbians, and Consumer Behavior is the first attempt at presenting the roles, treatment, and expectations of gays and lesbians as consumers in the marketplace. It asserts t...

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