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  • EVENT BIDDING
    ebook
    EVENT BIDDING
    DAVID MCGILLIVRAY / DANIEL TURNER
    Bidding contests for sporting and cultural events are attracting increasing media and public attention. Yet, despite the cost, size and scale of these bidding contests, relatively little academic attention has been paid to the strategies and tactics used to develop successful bids. Event Bidding: Politics, Persuasion and Resistance develops a comprehensive, critical understandi...

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