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  • INTERNATIONAL MARKETING
    ebook
    INTERNATIONAL MARKETING
    DANIEL W. BAACK / BARBARA CZARNECKA / DONALD BAACK
    Now in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth within a truly international context. The authors discuss five key factors that impact any international marketing venture – culture, language, political/legal systems, economic systems, and technological differences – in relation t...

    $1,951.88

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