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  • PRINCIPLES OF STRATEGIC COMMUNICATION
    ebook
    PRINCIPLES OF STRATEGIC COMMUNICATION
    DERINA HOLTZHAUSEN / JAMI FULLERTON / BOBBI KAY LEWIS / DANNY SHIPKA
    Designed to support the paradigm shift in media and communication, this book presents the basic tenets of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while at the same time outlining how...

    $1,800.00

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