Búsqueda de LIBROS DEL AUTOR: david aaker

4 resultados

david aaker Eliminar filtro Quitar filtros
  • BRAND EQUITY & ADVERTISING
    ebook
    BRAND EQUITY & ADVERTISING
    DAVID A. AAKER / ALEXANDER L. BIEL
    The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest both in academia and in the "real world." The principle theory behind these conferences is that much can be gained by joining advertising and marketing professionals with academic researchers in advertising. Professionals can gain in...

    $2,540.00

    Ver detalle
  • CREATING SIGNATURE STORIES
    ebook
    CREATING SIGNATURE STORIES
    DAVID AAKER
    "All marketers should heed [the] advice" of this brand marketing guru in his latest book on digital storytelling." —Joseph V. Tripodi, former Chief Marketing Officer, Subway and Coca-Cola Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories?intriguing, authentic, an...

    $119.00

    Ver detalle
  • AAKER ON BRANDING
    ebook
    AAKER ON BRANDING
    DAVID AAKER
    " A highly concise and wonderfully cogent and insightful tutorial on the principles of brand stewardship and leadership." —Joseph V. Tripodi, former Chief Marketing Officer, Subway and Coca-Cola Aaker on Branding presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and...

    $179.00

    Ver detalle
  • OWNING GAME-CHANGING SUBCATEGORIES
    ebook
    OWNING GAME-CHANGING SUBCATEGORIES
    DAVID AAKER
    Owning Game-Changing Subcategories is about creating organizational growth in the digital age by creating and owning game-changing subcategories fueled by digital. Owning Game-Changing Subcategories outlines the path to finding, managing, and leveraging new subcategories. In the digital age, the path has been made wider, shorter, and more frequently traveled. Throughout Owning ...

    $119.00

    Ver detalle