Búsqueda de LIBROS DEL AUTOR: david bejou

3 resultados

  • CUSTOMER RELATIONSHIP MANAGEMENT IN ELECTRONIC MARKETS
    GOPALKRISHNAN R IYER / DAVID BEJOU
    Discover an important tool in the development of new marketing strategies for satisfying online customers! Edited by two experts in the fields of business and marketing, Customer Relationship Management in Electronic Markets is designed to help you build Internet relationships that lead to customer retention and long-term loyalty. With this book, you will be able to offer custo...

    $780.00

  • THE FUTURE OF RELATIONSHIP MARKETING
    DAVID BEJOU
    The best papers from the Eleventh Annual Colloquium in Relationship Marketing held in Cheltenham, United Kingdom in 2003 The impact of a positive buyer-seller relationship on the profits and customer retention of any company should never be minimized. The Future of Relationship Marketing presents carefully chosen proceedings from the Eleventh Annual Colloquium in Relationship M...

    $1,560.00

  • INTERNAL RELATIONSHIP MANAGEMENT
    MICHAEL D HARTLINE / DAVID BEJOU
    Use these techniques to improve staff performance! Internal Relationship Management: Linking Human Resources to Marketing Performance shows how businesses can develop and maintain positive interactions between managers and employees. This book provides cutting-edge research on the management of internal customers (i.e., employees) that offers practical suggestions to improve in...

    $700.00