Búsqueda de LIBROS DEL AUTOR: david e koranda

1 resultados

david e koranda Eliminar filtro Quitar filtros
  • ADVERTISING MEDIA PLANNING
    ebook
    ADVERTISING MEDIA PLANNING
    LARRY D. KELLEY / KIM BARTEL SHEEHAN / LISA DOBIAS / DAVID E. KORANDA / DONALD W. JUGENHEIMER
    Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organized into four key parts, walking the student through the foundations of brand communication, c...

    $1,540.00

    Ver detalle