Búsqueda de LIBROS DEL AUTOR: david giles

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  • SEEMINGLY UNRELATED REGRESSION EQUATIONS MODELS
    ebook
    SEEMINGLY UNRELATED REGRESSION EQUATIONS MODELS
    VIRENDERA K. SRIVASTAVA / DAVID E.A. GILES
    This book brings together the scattered literature associated with the seemingly unrelated regression equations (SURE) model used by econometricians and others. It focuses on the theoretical statistical results associated with the SURE model. ...

    $1,260.00

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  • RELATIONAL LEADERSHIP IN EDUCATION
    ebook
    RELATIONAL LEADERSHIP IN EDUCATION
    DAVID L. GILES
    When is leadership not relational? When is education not relational? When is life not relational? Relationships always matter to our living, educating and leading. Relational Leadership in Education considers this ‘Relational Leadership’ within the context of education, critiquing the current ideological ‘context’ and contemporary understandings of its influence. Employing a ph...

    $1,100.00

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  • SPECIFICATION ANALYSIS IN THE LINEAR MODEL
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    SPECIFICATION ANALYSIS IN THE LINEAR MODEL
    MAXWELL L. KING / DAVID E. A. GILES
    Originally published in 1987. This collection of original papers deals with various issues of specification in the context of the linear statistical model. The volume honours the early econometric work of Donald Cochrane, late Dean of Economics and Politics at Monash University in Australia. The chapters focus on problems associated with autocorrelation of the error term in the...

    $640.00

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  • PHARMACEUTICALS-WHERE'S THE BRAND LOGIC?
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    PHARMACEUTICALS-WHERE'S THE BRAND LOGIC?
    GILES DAVID MOSS
    Insights and analysis that challenge current thought on consumer branding theory and strategy Pharmaceutical companies need to go beyond simply relying on strong sales forces and innovative research and development to succeed. Effective branding strategy is essential. PharmaceuticalsWhere’s the Brand Logic?: Branding Le ...

    $1,200.00

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  • ADVANCED RESEARCH METHODS IN PSYCHOLOGY
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    ADVANCED RESEARCH METHODS IN PSYCHOLOGY
    DAVID GILES
    How do you perform a MANOVA? What is grounded theory? How do you draw up a repertory grid? These, and many other questions are addressed in this wide-ranging handbook of methods and analytic techniques which uniquely covers both quantitative and qualitative methods. Based on a broad survey of undergraduate curricula, the book takes curious readers through all of the methods tha...

    $1,540.00

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  • MEDIA PSYCHOLOGY
    ebook
    MEDIA PSYCHOLOGY
    DAVID GILES
    Media Psychology examines the impact that 21st century media use has on human behavior, from teenage crushes on pop stars to soap fandom in adulthood. It brings together North American communication research with European media research in a variety of disciplines--psychology, sociology, communication and media studies--and in doing so, maps out the territory for media psycholo...

    $1,480.00

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  • UNDERSTANDING MEDIA PSYCHOLOGY
    ebook
    UNDERSTANDING MEDIA PSYCHOLOGY
    GAYLE S. STEVER / DAVID C. GILES / J. DAVID COHEN / MARY E. MYERS
    Understanding Media Psychology is an authoritative introductory textbook on the growing field of media psychology. Providing an overview of topics in the field, it summarizes key concepts and theories and considers the importance of media psychology in today’s society. The second edition of this bestselling textbook has been fully updated to reflect the changing landscape of me...

    $1,420.00

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