Búsqueda de LIBROS DEL AUTOR: david j solnet

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  • SERVICE MANAGEMENT AND MARKETING PRINCIPLES
    ebook
    SERVICE MANAGEMENT AND MARKETING PRINCIPLES
    JAY KANDAMPULLY / DAVID J. SOLNET
    This book explores the service economy and challenges that all organizations face as goods and services make way for a world where customers (B2C) and businesses (B2B) seek seamless, thoughtful, and exceptional experiences. This book introduces readers to a range of interrelated topics and the application of service management and marketing theories which are fundamentally crit...

    $1,100.00

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