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  • THE LANGUAGE OF BRANDING
    ebook
    THE LANGUAGE OF BRANDING
    DAWN LERMAN / ROBERT J. MORAIS / DAVID LUNA
    The Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve brand value and influence consumer behavior. Luna and Lerman are among only a few researchers who take a multidisciplinary perspective on the ways language influences how consumers act. Together with Morais, an anthropologist engaged in market research, they show...

    $1,279.00

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