Búsqueda de LIBROS DEL AUTOR: david m boush

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  ebook

  DECEPTION IN THE MARKETPLACE

  DAVID M. BOUSH / MARIAN FRIESTAD / PETER WRIGHT

  This is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. Deception permeates the American marketplace. Deceptive marketing harms consumers’ health, welfare and financial resources, reduces people’s privacy and self-esteem, and ultimately undermines trust in society. Individual consume...

  $1,600.00

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