Búsqueda de LIBROS DEL AUTOR: david macfarland

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  • CONTEMPORARY RADIO PROGRAMMING STRATEGIES
    ebook
    CONTEMPORARY RADIO PROGRAMMING STRATEGIES
    DAVID T. MACFARLAND
    This book, first published in 1990, offers an in-depth analysis of the ‘fundamental beliefs’ of radio. This refers to the common understanding of what the radio enterprise is – and should be – about: entertainment and information. A major thrust of this book is to arrive at a set of fundamental beliefs about the values and the realities of the radio business in regard to entert...

    $960.00

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  • FUTURE RADIO PROGRAMMING STRATEGIES
    ebook
    FUTURE RADIO PROGRAMMING STRATEGIES
    DAVID MACFARLAND
    Fundamental beliefs is what the reader will be exploring here -- a common understanding of what the radio enterprise should be about: entertainment and information. A major thrust of this book is to arrive at a set of fundamental beliefs about the values and realities of the radio business in regard to entertainment programming -- a set of beliefs that may or may not be right, ...

    $1,240.00

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