Búsqueda de LIBROS DEL AUTOR: david mckie

2 resultados

  • PUBLIC RELATIONS AND NATION BUILDING
    MARGALIT TOLEDANO / DAVID MCKIE
    All public relations emerges from particular environments, but the specific conditions of Israel offer an exceptional study of the accelerators and inhibitors of professional development in the history of a nation. Documenting and analyzing the contribution of one profession to building one specific nation, this book tells the previously-untold story of Israeli public relations...

    $1,200.00

  • RECONFIGURING PUBLIC RELATIONS
    DAVID MCKIE / DEBASHISH MUNSHI
    Innovative and timely, this PR book is the first to address environmental questions within the context of global business. An excellent counterpoint to the existing US-oriented literature on this topic, here the authors set out ways to equip public relations to respond to and re-imagine itself in the light of current major forecasts and trends for ...

    $1,139.00