Búsqueda de LIBROS DEL AUTOR: david midgley

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  • FASHION MARKETING
    ebook
    FASHION MARKETING
    DAVID MIDGLEY
    First published in 1973, Fashion Marketing is intended for all whose work is linked to the vagaries of fashion or who are simply fascinated by the subject. Although much of the evidence and material collected here is related to textiles and clothing in particular, businessmen are becoming increasingly aware that fashion now extends its influence beyond its traditional fields. T...

    $960.00

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  • MANAGEMENT RESEARCH, INTERNATIONAL BUSINESS, AND NATIONAL CULTURE
    ebook
    MANAGEMENT RESEARCH, INTERNATIONAL BUSINESS, AND NATIONAL CULTURE
    SUNIL VENAIK / PAUL BREWER / DAVID MIDGLEY
    Why do different groups of people behave in different ways when dealing with the common challenges of human life? The answer often lies in their cultural attitudes, values, and consequent behaviours. The study of human culture has been deemed a key contribution to understanding human life for many centuries. Explanations and descriptions of cultural characteristics abound, but ...

    $1,160.00

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  • INNOVATION AND NEW PRODUCT MARKETING (RLE MARKETING)
    ebook
    INNOVATION AND NEW PRODUCT MARKETING (RLE MARKETING)
    DAVID F. MIDGLEY
    This volume formulates and presents a general theory of innovative behaviour which is applicable to diverse market situations. Having provided some support for the theory, the author demonstrates how it can be usefully applied by indicating which management techniques are relevant to new product management and which are not. The author suggests certain systematic procedures by ...

    $1,360.00

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  • THE ESSENTIAL MARY MIDGLEY
    ebook
    THE ESSENTIAL MARY MIDGLEY
    MIDGLEY, DAVID
    Feared and admired in equal measure, Mary Midgley has carefully yet profoundly challenged many of the scientific and moral orthodoxies of the twentieth century. The Essential Mary Midgley collects for the first time the very best of this famous philosopher's work, described by the Financial Times as 'common sense philosophy of the highest order'. This unrivalled introduction to...

    $800.00

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