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  • STRATEGIC LUXURY MANAGEMENT
    ebook
    STRATEGIC LUXURY MANAGEMENT
    DAVID MILLÁN PLANELLES
    Strategic Luxury Management is a case-rich and practical overview of how luxury creates value and why some firms are more successful than others. The focus of luxury study has traditionally centered on the clients’ drivers of consumption, their perception of the brand and the way to effectively engage with them. Luxury is rarely, however, discussed from a strategic perspective:...

    $1,160.00

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