Búsqueda de LIBROS DEL AUTOR: david t macfarland

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  ebook

  CONTEMPORARY RADIO PROGRAMMING STRATEGIES

  DAVID T. MACFARLAND

  This book, first published in 1990, offers an in-depth analysis of the ‘fundamental beliefs’ of radio. This refers to the common understanding of what the radio enterprise is – and should be – about: entertainment and information. A major thrust of this book is to arrive at a set of fundamental beliefs about the values and the realities of the radio business in regard to entert...

  $960.00

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