Búsqueda de LIBROS DEL AUTOR: dean kruckeberg

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  • ARTIFICIAL INTELLIGENCE, STRATEGIC COMMUNICATORS AND ACTIVISM
    ebook
    ARTIFICIAL INTELLIGENCE, STRATEGIC COMMUNICATORS AND ACTIVISM
    LUKASZ SWIATEK / MARINA VUJNOVIC / CHRIS GALLOWAY / DEAN KRUCKEBERG
    In a world that is increasingly wary of artificial intelligence (AI), this book explores the pressing need for strategic communicators to move away from being advocates for AI and move towards a more critical activist role that enables them to counter AI-driven threats to communities and relationships. AI is contributing to inequality, misinformation and environmental damage, a...

    $539.00

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  • STRATEGIC COMMUNICATIONS IN RUSSIA
    ebook
    STRATEGIC COMMUNICATIONS IN RUSSIA
    KATERINA TSETSURA / DEAN KRUCKEBERG
    This book serves as a reader exploring the scholarly inquiry, professional education, and practice of Russian public relations and advertising in multiple contexts. It examines significant parts of what can be encompassed under the umbrella of strategic communications, including public relations and advertising, rather than investigating all areas of communication in Russia. Wi...

    $1,099.00

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  • TRANSPARENCY, PUBLIC RELATIONS AND THE MASS MEDIA
    ebook
    TRANSPARENCY, PUBLIC RELATIONS AND THE MASS MEDIA
    KATERINA TSETSURA / DEAN KRUCKEBERG
    This book is about media transparency and good-faith attempts of honesty by both the sources and the gate-keepers of news and other information that the mass media present as being unbiased. Specifically, this book provides a theoretical framework for understanding media transparency and its antithesis--media opacity--by analyzing extensive empirical data that the authors have ...

    $539.00

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