Búsqueda de LIBROS DEL AUTOR: deborah a silverman

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  • MEDIAWRITING
    ebook
    MEDIAWRITING
    DEBORAH A. SILVERMAN / BRIAN S. MEYER / JOE MARREN / W. RICHARD WHITAKER / RONALD D. SMITH / JANET E. RAM
    Accessible and engaging, this book is an invaluable resource for students planning to enter the dynamic and changing world of media writing. Drawing on a wealth of real-world examples and featuring helpful "How To" boxes throughout, MediaWriting explains the various styles of writing for print, broadcast, online, social media, public relations, and multimedia outlets. Expanded ...

    $2,100.00

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  • STRATEGIC PLANNING FOR PUBLIC RELATIONS
    ebook
    STRATEGIC PLANNING FOR PUBLIC RELATIONS
    DEBORAH A. SILVERMAN / RONALD D. SMITH
    The seventh edition of Strategic Planning for Public Relations maintains its status as a leading text to guide students in developing successful public relations campaigns. Deborah Silverman and Ronald Smith bring their experience as instructors and public relations professionals to the book, providing clear, step-by-step guidance on how to plan and implement strategic communic...

    $2,120.00

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  • PUBLIC RELATIONS: THE BASICS
    ebook
    PUBLIC RELATIONS: THE BASICS
    DEBORAH A. SILVERMAN
    This concise and accessible second edition introduces readers to one of the most exciting and fast-paced media industries: public relations—its history and current practice, the types of employment roles available, and practitioner job responsibilities including writing, research, and strategic planning. Orienting readers to this dynamic and engaging industry, this book give...

    $580.00

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