Búsqueda de LIBROS DEL AUTOR: debra l stephens

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  • ESSENTIALS OF CONSUMER BEHAVIOR
    ebook
    ESSENTIALS OF CONSUMER BEHAVIOR
    DEBRA L. STEPHENS
    This thoroughly updated second edition of Essentials of Consumer Behavior offers a concise alternative to traditional textbooks with a practice-based approach. Stephens emphasizes that consumer behavior does not simply equate to buyer behavior. She examines the thoughts, feelings, and behaviors that shape consumers’ attitudes and motivations in relation to brands, products, and...

    $1,540.00

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