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  • NEUROECONOMICS OF PROSOCIAL BEHAVIOR: THE COMPASSIONATE EGOIST
    ebook
    NEUROECONOMICS OF PROSOCIAL BEHAVIOR: THE COMPASSIONATE EGOIST
    DECLERCK, CAROLYN / BOONE, CHRISTOPHE
    This summary of recent research in neuroeconomics aims to explain how and why a person can sometimes be generous, helpful, and cooperative, yet other times behave in a self-interested and/or exploitative manner. The book explains a dual process of analysis measuring immediate needs of the individual, relative to long term gains possible through prosocial behavior (e.g. synergy,...

    $664.00

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