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  • WHAT GREAT BRANDS DO
    ebook
    WHAT GREAT BRANDS DO
    DENISE LEE YOHN
    Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands...

    $355.00

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