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  • CREATING PASSION BRANDS
    ebook
    CREATING PASSION BRANDS
    HELEN EDWARDS / DEREK DAY
    At the core of this book is an inspiring ideal: that for both commercial and social reasons, brands need the courage to stand for something, rather than responding to the latest consumer whim. Faced with crowded markets, flat growth and growing consumer cynicism, brand marketers are looking for ways to deepen the emotional connection between brands and consumers. Through interv...

    $699.00

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