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  • THE GEN Z FREQUENCY
    ebook
    THE GEN Z FREQUENCY
    GREGG L. WITT / DEREK E. BAIRD
    Generation Z has enormous spending power yet is one of the most challenging cohorts to reach. Ensure your brand stays tuned-in to the demographic's impatience, confidence and evolving trends. Generation Z is projected to be the largest consumer demographic in history, driving a forecast from the HRC Retail Advisory of 40% of all US consumer spending, and another 40% of all cons...

    $799.00

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