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  • INFLUENCING SHOPPER DECISIONS
    ebook
    INFLUENCING SHOPPER DECISIONS
    REBECCA BROOKS / DEVORA ROGERS
    Should I advertise on TV? Is print dead? Should I work with an influencer? Should I promote my product through Facebook and Instagram ads? What about TikTok? How do brands get shoppers to say "yes" in an increasingly complex, fragmented and fast-changing world? Constant change, rapid innovation, category disruptors, rising shopper expectations and new access to goods and servic...

    $799.00

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