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  • RETAIL MARKETING MANAGEMENT
    ebook
    RETAIL MARKETING MANAGEMENT
    DHRUV GREWAL
    In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing: - Entrepreneurial, innovative and customer-centric mindset - Excitement - Education - Experience - Engagement These are illustrated using a wide range of examples such as Tesco,...

    $1,433.19

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