Búsqueda de LIBROS DEL AUTOR: diana woodburn

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  • MANAGEMENT DE LAS CUENTAS CLAVE, EL
    ebook
    MANAGEMENT DE LAS CUENTAS CLAVE, EL
    MALCOM MACDONALD, DIANA WOODBURN
    Desarrollar relaciones eficaces de negocio-a-negocio (business-to-business) con los clientes mas importantes en mercados altamente competitivos requiere procesos y habilidades que van mas alla de la actividad tradicional de ventas. Woodburn y McDonald proporcionan las herramientas y procesos que debieron aplicarse para asegurar el exito en algunas de las principales compañias d...

    $302.94

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  • HANDBOOK OF STRATEGIC ACCOUNT MANAGEMENT
    ebook
    HANDBOOK OF STRATEGIC ACCOUNT MANAGEMENT
    DIANA WOODBURN
    A compilation of the established knowledge in strategic account management While companies and academics expend tremendous effort on mass marketing, they often overlook their immediate customers (which are critical in both senses) and hence the importance of strategic account management (SAM). This handbook is a compilation of papers that present researched knowledge of SAM acr...

    $698.00

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  • HANDBOOK OF STRATEGIC ACCOUNT MANAGEMENT: A COMPREHENSIVE RESOURCE
    ebook
    HANDBOOK OF STRATEGIC ACCOUNT MANAGEMENT: A COMPREHENSIVE RESOURCE
    DIANA WOODBURN
    At the moment, it is difficult to distinguish between genuine knowledge in SAM and opinions and myths which are not grounded in properly-conducted research. This book will consist of a collection of papers representing researched knowledge of SAM from across the academic community, and will therefore be the reference work of choice for academics, teachers, students, researchers...

    $698.00

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