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  • MARKETING STRATEGY & MANAGEMENT
    ebook
    MARKETING STRATEGY & MANAGEMENT
    DIANE M. PHILLIPS
    Marketing Strategy & Management provides students with a thorough step-by-step exploration and grounding in marketing strategy concepts, processes and models. Topics covered include: marketing planning, research and analysis; decision-making; the marketing mix; the management of customer relationships; monitoring/reporting of the strategy; and the crucial role of leadership.   ...

    $1,193.18

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